Digital
Customer Hub
We create a modern customer hub using both traditional and non-traditional data. The fabric of the customer hub is the seamless integration of offline customer identity attributes and online identities. Augment the base data with cleansed data from various customer touchpoints and incrementally build the profile of the customer and household. Layer in transactions, customer interactions, and behavior data. The holy grail is to add the context of customer behavior. When designed and built correctly, the modern digital customer hub will help predict the intent of the customer at every step of their journey.
The customer hub integrates with your Digital Decisioning Platform, Data Management Platform (DMP), and your Digital Asset Management (DAM) platform.
Offline
Identity
Online
Identity
Progressive
Profile
Transaction
Data
Interaction &
Behavior
Contextual
Data
The Digital Customer Hub solution includes:
Customer Hub
We help you build a flexible, unified hub for near real-time data processing and data access. AI-based data quality and anomaly detection capabilities make the digital customer hub robust and reliable.
Customer Intent
We provide solutions to discover critical customer journeys. The journey constructs can help align the organization around customer needs beyond organizational silos. Combine the customer journeys and customer intent detection capabilities to be extraordinary!
Distribution
We help you build the API Services that form the backbone enabling seamless integration of your Customer Data Hub with Content Hub, Decision Platform, DMP, and the Always-on Marketing platform.
